What is Schema ? How it is Important in SEO.

 What is Schema Markup? | How it is Important in SEO.

 What is Schema Markup? 

Schema is a new concept, it is code that helps search engines to identify your content and better represent it in the search results. Schema powers rich snippets.it is a form of microdata and it enhances snippets more attractively. Schema is more crucial in the age of Hummingbird Algorithm update and RankBrain Algorithm update. Rich snippets do make your pages display more clearly visible in search engine result pages.

Major types of schema markups are,

• Organization Schema –  It displays the author of the content.

• Breadcrumbs Schema – it refers to the structure of the site.

• Review, Product, and Offer Schema – it refers to the reviews, product information, offers, etc.

• Recipe Schema – it displays the things like ingredients and how much time the recipe takes.

• FAQ Schema – it displays the frequently asked questions and answers in a drop-down list.

• Article Schema – the article can be shown at the top of the page that can be swiped. article schema visible only on mobile phone devices.

• Video Schema – it displays the thumbnail of a video next to the title and description.

• Event Schema – it displays the events and their dates.

• Local Business Schema – The schema itself is shaped out of several data items, like Organization, Description, Logo, Address, Phone, and even Reviews of a local business.

The prime function of the schema markup is to help search engines better understand your contents .so schema markup is an important aspect of search engine optimization(SEO).